Books in Shelfclass 8.B.8, Product management, product marketing:

Number of books: 18

Shelfclass Sortkey Title
8.B.8 BUTJE, MARK Product Marketing for Technology Companies
8.B.8 CAGAN, MARTY Inspired: How to Create Tech Products Customers Love
8.B.8 COOPER, G. ROBERT Product Leadership: Creating and Launching Superior New Products
8.B.8 DVER, ALYSSA S Software Product Management Essentials: A Practical Guide for Small and Mid-Sized Companies
8.B.8 EYAL, NIR Hooked: How to Build Habit-Forming Products
8.B.8 FERRARI, ERNANI Product Management for Software: Simple Processes for Great Results
8.B.8 GORCHELS, LINDA The Product Manager's Handbook
8.B.8 GORCHELS, LINDA The Product Manager’s Handbook: The Complete Product Management Resource
8.B.8 GUI, JIN KANG Methodology for Modelling Complete Product Assemblies
8.B.8 HAINES, STEVEN The Product Manager's Desk Reference
8.B.8 HENDON, DONALD W. Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
8.B.8 KITCHO, CATHERINE High Tech Product Launch
8.B.8 KITTLAUS, HANS-BERND Software Product Management and Pricing: Key Success Factors for Software Organizations
8.B.8 MCGRATH, MICHAEL E Product Strategy for High-Technology Companies: Accelerating Your Business to Web Speed
8.B.8 NAGLE, THOMAS T The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
8.B.8 PARANTAINEN, JARI Tuotteistaminen: Rakenna Palvelusta Tuote 10 Päivässä
8.B.8 PATTERSON, MARVIN L. Accelerating Innovation: Improving the Process of Product Development
8.B.8 PICHLER, ROMAN Strategize: Product Strategy and Product Roadmap Practices for the Digital Age