| Shelfclass |
Sortkey |
Title |
| 8.B.3 |
AAKER, DAVID A. |
Building Strong Brands |
| 8.B.3 |
ÅBERG, LEIF |
Viestinnän strategiat |
| 8.B.3 |
AHLUWALIA, AMIT |
Be Seen, Be Heard, Be Memorable: Digital and Social Marketing |
| 8.B.3 |
ALASILTA, ANJA |
Näin kirjoitat tietoverkkoon: Viestintäopas paperin maailmasta verkkojen aikaan |
| 8.B.3 |
ANGELL, DAVID |
The Elements of E-mail Style: Communicate Effectively via Electronic Mail |
| 8.B.3 |
ARGENTI, PAUL A. |
Corporate Communication: Second Edition |
| 8.B.3 |
BARABBA, VINCENT P. |
Hearing the Voice of the Market: Competitive Advantage through Creative Use of Market Information |
| 8.B.3 |
BATES, MARY ELLEN |
Super Searchers Do Business: The Online Secrets of Top Business Researchers |
| 8.B.3 |
BELL, ARTHUR H. |
Complete Business Writer’s Manual |
| 8.B.3 |
BENNETT, SIERRA |
Social Media: 25 Incredibly Useful Strategies for Social Media Marketing With Facebook, Twitter, and LinkedIn |
| 8.B.3 |
BERGER, JONAH |
Contagious: How to Build Word of Mouth in the Digital Age |
| 8.B.3 |
BERKE, ADAM |
The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers |
| 8.B.3 |
BIVINS, THOMAS |
Handbook for Public Relations Writing |
| 8.B.3 |
BLY, ROBERT W |
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar |
| 8.B.3 |
BRADY, LIAM |
Social Media Marketing: Dominate Social Media with Tested Strategies, Boost Your Business and Build a Reputation |
| 8.B.3 |
BROWN, M. J. |
Social Media Marketing: How to Build and Execute Your Own Social Media Strategy |
| 8.B.3 |
BRUNSON, RUSSELL |
Dotcom Secrets: The Underground Playbook for Growing Your Company Online |
| 8.B.3 |
BURNETT, ED |
Database Marketing: The New Profit Frontier |
| 8.B.3 |
BUSINESS |
Business Communication |
| 8.B.3 |
CAPON, NOEL |
Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company’s Most Important Strategic Asset |
| 8.B.3 |
CAPON, NOEL |
The Marketing Mavens |
| 8.B.3 |
CAYWOOD, CLARKE L |
The Handbook of Strategic Public Relations & Integrated Communications |
| 8.B.3 |
CESPEDES, FRANK V. |
Concurrent Marketing: Integrating Product, Sales, and Service |
| 8.B.3 |
CIALDINI, ROBERT P. |
Influence: the Psychology of Persuasion |
| 8.B.3 |
COMM, JOEL |
twitter power 3.0: How to Dominate Your Market One Tweet at a Time |
| 8.B.3 |
CRESCI, MARTHA W. |
Complete Book of Model Business Letters |
| 8.B.3 |
CRISTAL, GREGORY |
Ad Serving Technology: Understand the Marketing Revelation that Commercialized the Internet |
| 8.B.3 |
CROLL, ALISTAIR |
Lean Analytics: Use Data to Build a Better Startup Faster |
| 8.B.3 |
CURRY, JAY |
The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management |
| 8.B.3 |
DAVIDOW, WILLIAM H. |
Marketing High Technology: An Insider’s View |
| 8.B.3 |
DAWSON, ROSS |
Developing Knowledge-Based Client Relationships: The Future of Professional Services |
| 8.B.3 |
DEMPSTER, CRAIG |
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms |
| 8.B.3 |
DOUGHERTY, DEVON |
Crisis Communications: What Every Executive Needs to Know |
| 8.B.3 |
DYCHÉ, JILL |
The CRM Handbook: A Business Guide to Customer Relationship Management |
| 8.B.3 |
ENGE, ERIC |
The Art of SEO: Mastering Search Engine Optimization |
| 8.B.3 |
ERVA-LATVALA |
Mainonta Propaganda |
| 8.B.3 |
FILL, CHRIS |
Marketing Communications: Contexts, Contents and Strategies |
| 8.B.3 |
FOXALL, GORDON |
Consumer Psychology for Marketing |
| 8.B.3 |
FRANKLIN, REECE |
The Consultant’s Guide to Publicity: How to Make a Name for Yourself by Promoting Your Expertise |
| 8.B.3 |
FREED, RICHARD C. |
Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss |
| 8.B.3 |
FULD, LEONARD M. |
The New Competitor Intelligence |
| 8.B.3 |
GLADWELL, MALCOLM |
The Tipping Point: How Little Things Can Make a Big Difference |
| 8.B.3 |
GODIN, SETH |
Permission Marketing: Turning Strangers into Friends, and Friends into Customers |
| 8.B.3 |
GORDON, IAN |
Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever |
| 8.B.3 |
GORDON, IAN H. |
Competitor Targeting: Winning the Battle for Market and Customer Share |
| 8.B.3 |
GREGORY, ANNE |
Planning and Managing Public Relations Campaigns: A Strategic Approach |
| 8.B.3 |
GUMMESSON, EVERT |
Total Relationship Marketing |
| 8.B.3 |
HAGEL, JOHN |
Net Gain: Expanding Markets Through Virtual Communities |
| 8.B.3 |
HAGEL, JOHN III |
Net Worth: Shaping Markets When Customers Make the Rules |
| 8.B.3 |
HAIR, JOSEPH F |
Marketing Research: Within a Changing Information Environment |
| 8.B.3 |
HALLIMAN, CHARLES |
Business Intelligence Using Smart Techniques: Environmental Scanning Using Text Mining and Competitor Analysis Using Scenarios and Manual Simulation |
| 8.B.3 |
HALL, ROGER |
Facebook Ad Detective: 37 Proven Secrets to Winning with Facebook Advertising in 2011 |
| 8.B.3 |
HANDLEY, ANN |
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business |
| 8.B.3 |
HANDLEY, ANN |
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content |
| 8.B.3 |
HAPPY, ALADDIN |
TOP 101 Growth Hacks |
| 8.B.3 |
HBR'S 10 |
On Communication |
| 8.B.3 |
HBR'S 10 |
On Strategic Marketing |
| 8.B.3 |
HELLER, BERNARD |
The 100 Most Difficult Business Letters You’ll Ever Have To Write, Fax, or E-Mail |
| 8.B.3 |
HOLIDAY, RYAN |
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising |
| 8.B.3 |
HUOVILA, TAPANI |
"Look": Visuaalista viestisi |
| 8.B.3 |
IKÄVALKO, ELISA |
Käytännön tiedottaminen: Yhteisöviestinnön käsikirja |
| 8.B.3 |
IND, NICHOLAS |
The Corporate Brand |
| 8.B.3 |
JONES, J. HAMILTON |
Business Letters That Get Results |
| 8.B.3 |
JUHOLIN, ELISA |
Sisäinen Viestintä |
| 8.B.3 |
JUSSILA, MARKKU |
Net.: Verkkoviestinnän käsikirja |
| 8.B.3 |
KAHANER, LARRY |
Competitive Intelligence: How to Gather, Analyze, and Use Information to Move Your Business to the Top |
| 8.B.3 |
KAUFMAN, IRA |
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students |
| 8.B.3 |
KEHR, ALEX |
Hacking Growth |
| 8.B.3 |
KITCHEN, TIM |
How to Get to the Top of Google |
| 8.B.3 |
KOTLER, PHILIP |
Marketing Management |
| 8.B.3 |
KUMAR, NIRMALYA |
Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation |
| 8.B.3 |
KUNDE, JESPER |
Corporate Religion: Building a strong company through personality and corporate soul |
| 8.B.3 |
LAWFIELD, TERENCE |
WordPress SEO: Learn How to Rank Your Website or Blog the Simple Way |
| 8.B.3 |
LEVINSON, JAY CONRAD |
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business |
| 8.B.3 |
LILIEN, GARY L. |
Marketing Management and Strategy: Marketing Engineering Applications |
| 8.B.3 |
LLOYD, JOHN |
Journalism and PR: News Media and Public Relations in the Digital Age |
| 8.B.3 |
LONG, SANDRA |
LinkedIn for Personal Branding: The Ultimate Guide |
| 8.B.3 |
MARSHALL, PERRY |
Ultimate Guide to Facebook Advertising |
| 8.B.3 |
MCCALLEY, RUSSELL W. |
Marketing Channel Management: People, Products, Programs, and Markets |
| 8.B.3 |
MCCONNELL, BEN |
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force |
| 8.B.3 |
MIKLUHA, ARJA |
Lahjat ja liikelahjat eri maissa |
| 8.B.3 |
MILLER, STEVE |
How the Get the Most Out of Trade Shows |
| 8.B.3 |
MOHR, JAKKI |
Marketing of High-Technology Products and Innovations |
| 8.B.3 |
MONEFA, NEO |
The Ultimate 101 Twitter Guide for Marketing Branding and Business |
| 8.B.3 |
MOORE, GEOFFREY A |
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers |
| 8.B.3 |
MORGAN, ADAM |
Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders |
| 8.B.3 |
NAUDÉ, PETER |
Network Dynamics in International Marketing |
| 8.B.3 |
PHILIPSEN, GERRY |
Developing Communication Theories |
| 8.B.3 |
PULIZZI, JOE |
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less |
| 8.B.3 |
REDISH, JANICE ”GINNY” |
Letting Go of the Words |
| 8.B.3 |
RIES, AL |
Positioning: The Battle for your Mind |
| 8.B.3 |
RIES, AL |
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! |
| 8.B.3 |
ROWLES, DANIEL |
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement |
| 8.B.3 |
RYAN, DAMIAN |
Understanding Digital Marketing: Marketing strategies for engaging the digital generation |
| 8.B.3 |
SAMMONS, STEPHANIE |
Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn |
| 8.B.3 |
SCHMITT, BERND |
Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image |
| 8.B.3 |
SCOTT, DAVID MEERMAN |
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly |
| 8.B.3 |
SCOTT, DAVID MEERMAN |
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories |
| 8.B.3 |
SEMPLE, BRYAN |
Digital CMO's Guide to Marketing Measurement: Think Like a Submariner for Operational Success |
| 8.B.3 |
SHERWIN, GREGORY R. |
Connecting Online: Creating a Successful Image on the Internet |
| 8.B.3 |
STERNE, JIM |
World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy |
| 8.B.3 |
SUSSKIND, LAWRENCE |
Dealing with an Angry Public: The Mutual Gains Approach to Resolving Disputes |
| 8.B.3 |
TAIPALE, JARI |
Brändi liiketoiminnan ytimessä – erotu tai unohda koko homma |
| 8.B.3 |
TIERNAN, BERNADETTE |
The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere |
| 8.B.3 |
VELOSO, MARIA |
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy |
| 8.B.3 |
VIARDOT, ERIC |
Successful Marketing Strategy for High-Tech Firms |
| 8.B.3 |
WIKLUND, ERIK |
International Marketing: Making Exports Pay Off |
| 8.B.3 |
WOLF, J |
Social Media: Master, Manipulate, and Dominate Social Media Marketing with Facebook, Twitter, YouTube, Instagram and LinkedIn |
| 8.B.3 |
WOODS, RICHARD |
Digital Trailblazer: Harness Technology and Marketing to Rapidly Grow Your Business |