Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders

Shelfclass_id	8.B.3
Sortkey	MORGAN, ADAM
Authors	Adam Morgan
Title	Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders
Publisher	John Wiley & Sons
Year	1999
Languages	eng
Isbn	9780471242093
Record date	20210917