| Shelfclass_id | 8.B.8 |
| Sortkey | HENDON, DONALD W. |
| Authors | Donald W. Hendon |
| Title | Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them |
| Publisher | NTC Business Books |
| Edition | 1992 softcover |
| Year | 1989 |
| Languages | eng |
| Isbn | 9780844234588 |
| Record date | 20210917 |