Shelfclass_id | 8.B.3 |
Sortkey | SCHMITT, BERND |
Authors | Bernd Schmitt, Alex Simonson |
Title | Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image |
Publisher | The Free Press |
Year | 1997 |
Languages | eng |
Isbn | 0-684-82655-0 |
Record date | 20210917 |