Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Shelfclass_id 8.B.3
Sortkey SCHMITT, BERND
Authors Bernd Schmitt, Alex Simonson
Title Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
Publisher The Free Press
Year 1997
Languages eng
Isbn 0-684-82655-0
Record date 20210917