The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Shelfclass_id 8.B
Sortkey SCOTT, DAVID MEERMAN
Authors David Meerman Scott
Title The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Publisher John Wiley & Sons, Inc.
Edition 5th ed.
Year 2015
Languages eng
Isbn 9781119070481
Description xxi, 458 p. 23 cm
Record date 20160114
Location Hoboken, NJ
Keywords Internet marketing, Public relations