World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

Shelfclass_id 8.B.3
Sortkey SCOTT, DAVID MEERMAN
Authors David Meerman Scott
Title World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
Publisher John Wiley & Sons, Inc.
Year c2009
Languages eng
Isbn 0470395001, 9780470395004
Description 194 p. 19 cm.
Record date 20091002
Location Hoboken, N.J.
Keywords Word-of-mouth advertising, Viral marketing, Internet marketing, Internet advertising, Creative ability in business, Interest (Psychology)
Notes Includes index.