The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Shelfclass_id 8.B.8
Sortkey NAGLE, THOMAS T
Authors Thomas T. Nagle, Reed K. Holden
Title The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Publisher Prentice Hall
Edition 2nd ed.
Year c1995
Languages eng
Isbn 0136693768
Description xiv, 409 p. ill. 24 cm.
Record date 20091116
Location Upper Saddle River, N.J.
Keywords Pricing, Marketing