Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Shelfclass_id 8.B.3
Sortkey MOORE, GEOFFREY A
Authors Geoffrey A. Moore
Title Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Publisher Harper Business
Edition Third edition
Year 2014
Languages eng
Isbn 9780062292988
Description 273 p. illustrations 21 cm
Record date 20151214
Keywords Selling, High technology, Marketing, Technological innovations
Notes Includes index.