Shelfclass_id | 8.B.3 |
Sortkey | MOORE, GEOFFREY A |
Authors | Geoffrey A. Moore |
Title | Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers |
Publisher | Harper Business |
Edition | Third edition |
Year | 2014 |
Languages | eng |
Isbn | 9780062292988 |
Description | 273 p. illustrations 21 cm |
Record date | 20151214 |
Keywords | Selling, High technology, Marketing, Technological innovations |
Notes | Includes index. |