| Shelfclass_id | 8.B.3 |
| Sortkey | MOHR, JAKKI |
| Authors | Jakki Mohr, Sanjit Sengupta, Stanley Slater |
| Title | Marketing of High-Technology Products and Innovations |
| Publisher | Prentice Hall |
| Edition | 3rd ed. |
| Year | 2010 |
| Languages | eng |
| Isbn | 013136491, 9780131364912 |
| Description | X xxvi, 538 p. ill. 26 cm |
| Record date | 20120210 |
| Location | Upper Saddle River, N.J. |
| Keywords | High technology industries, Marketing, Technological innovations, New products |