| Shelfclass_id | 8.B.3 |
| Sortkey | KUMAR, NIRMALYA |
| Authors | Nirmalya Kumar, [foreword by Philip Kotler] |
| Title | Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation |
| Publisher | Harvard Business School Press |
| Year | 2004 |
| Languages | eng |
| Isbn | 1591392101, 9781591392101 |
| Description | xv, 270 p. ill. 24 cm |
| Record date | 20140815 |
| Location | Boston, Mass. |
| Keywords | Marketing, Strategic planning |
| Urlnote | Publisher description |
| Urls | http://www.loc.gov/catdir/enhancements/fy1311/2003025721-d.html, http://www.loc.gov/catdir/toc/ecip0411/2003025721.html |