| Shelfclass_id | 8.B.3 |
| Sortkey | HANDLEY, ANN |
| Authors | Ann Handley, C. C. Chapman |
| Title | Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business |
| Publisher | John Wiley & Sons, Inc. |
| Year | 2011 |
| Languages | eng |
| Isbn | 9780470648285 |
| Series | New rules of social media series |
| Description | xxii, 282 p. ill. 24 cm |
| Record date | 20160114 |
| Location | Hoboken, N.J. |
| Keywords | Internet marketing, Social media, Web sites, Design |
| Notes | A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. |