Marketing Research: Within a Changing Information Environment

Shelfclass_id 8.B.3
Sortkey HAIR, JOSEPH F
Authors Joseph F. Hair, Robert P. Bush, David J. Ortinau
Title Marketing Research: Within a Changing Information Environment
Publisher McGraw-Hill/Irwin
Edition 3rd ed.
Year 2006
Languages eng
Isbn 0072830875
Series McGraw-Hill/Irwin series in marketing
Description xxvii, 700 p. col. ill. 26 cm
Record date 20110124
Location Boston, Mass.
Keywords Marketing research
Urlnote Table of contents only
Urls http://www.loc.gov/catdir/enhancements/fy0619/2004061113-d.html, http://www.loc.gov/catdir/enhancements/fy0619/2004061113-t.html