Shelfclass_id | 8.B.8 |
Sortkey | HAINES, STEVEN |
Authors | Steven Haines |
Title | The Product Manager's Desk Reference |
Publisher | McGraw-Hill |
Year | c2009 |
Languages | eng |
Isbn | 0071591346, 9780071591348 |
Description | xxxix, 704 p. ill. 25 cm. |
Record date | 20090929 |
Location | New York |
Keywords | Product management, Marketing, Product differentiation, Business forecasting, New products |
Urlnote | Publisher description |
Urls | http://www.loc.gov/catdir/enhancements/fy0913/2009277262-d.html |