Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever

Shelfclass_id 8.B.3
Sortkey GORDON, IAN
Authors Ian Gordon
Title Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
Publisher John Wiley & Sons Canada, Ltd
Year 1998
Languages eng
Isbn 0471641731, 9780471641735
Description xx, 314 p. ill. 24 cm
Record date 20120210
Location New York
Keywords Relationship marketing, Customer relations
Urlnote Table of contents http
Urls http://lcweb.loc.gov/catdir/toc/98-134752.html, http://www.loc.gov/catdir/bios/wiley042/98134752.html, http://www.loc.gov/catdir/description/wiley033/98134752.html